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REI Ad Campaign

REI Ad Campaign

REI (Recreational Equipment, Inc.) is a company that sells gear for all kinds of outdoor activities like hiking, backpacking, camping, etc. They are looking to make ads for pedestrians in a large US city, who are walking by, waiting for, or riding on city transit. They want to use these ads to get people to adventure and explore the outdoors using REI’s gear. Also to get people to go to the website. Strong typography is used throughout the ad to achieve REI’s purpose.